April 22, 2019

What is it? An augmented reality app (AR app) is a software application that integrates digital visual content into the user’s real-world environment. AR software is used for training, work and consumer applications in many industries.

Last Trends

According to CNN Business, Google Maps is the latest app from the search giant to build in augmented reality features. Maps is adding an AR mode that helps you navigate to your destination by adding virtual signs and directional arrows over the live view on your phone in order to point the way. AR Mode is in limited testing at the moment, and there’s no firm word on when it might release to the general public, but it’s an exciting addition to one of the best navigation apps out there.

Google said that for now, the feature is only being offered to a small group of people who frequently use and contribute to Google Maps. The company isn’t saying when it will be generally available.

Our Apps

At Boraq Group, we can implement AR applications for your business.

The AR Restaurant Application is the perfect fit for your restaurant, it is the best way to increase your sales and outstand you from your competitors.

If you have a furniture business, we also have the solution! Our new AR furniture application will allow your customers to visualize your products in their own home, virtually see and try products and go shopping in a completely virtual world.

Some Advantages

Business today must help their customers to imagine better. This means they encourage their customers, to make better decisions. Therefore, business owners must take this chance.

With this new technology, new marketing opportunities are coming to you. AR change the way of your brand promotion, it will transform your advertising campaigns and get you more viral, in fact, the word of mouth and social sharing increase the acquisition of new customers.

Plus, with such advanced technology, you can compete and easily get ahead of the competition.

Consumers expectations are no longer the same. Now, they want brand experience.

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